Permission to Production - Consistent Results

Moving from Permission to Production requires consistent results, results that align with the effective communication that moved you from position to permission.  You don’t have to save the world or do more that you are capable of, simply communicate effectively what you intend to do then do it.  Am  I losing some of you because of the depth of that statement?  Look, I’m not trying to state the obvious or oversimplify this step, but we live in a world where dishonesty is commonplace, deception is advertised, and  we are inundated  with false promises of washboard abs and get rich quick schemes.  What all of these things have in common is an effectively communicated message without the ability to deliver results creating temporary followers who will leave as quickly as they came.

Why do  leaders communicate a message or a direction for an organization then fail to deliver?  What is the driver behind working hard to effectively communicate a message that can’t produce measurable results?    Avoiding conflict, pressure to make a change, self-centered leadership, or setting unrealistic expectations are possible answers that coupled with our fast food society, where instant gratification is king, encourages leaders to provide grandiose prose (instant gratification) rather than an executable message.   The problem is when our communication conflicts with our actions it launches us into a head on collision with conflict. Followers want to hear a message they believe in but will only continue to follow if the results align with that message.     

Can it be any easier, effectively communicate what we believe then execute to produce results consistent with our message?  If it was only that easy.  We say integrity is non-negotiable but we stretch the truth on our tax return, we say the organization is the most important but we make decisions for self-promotion, and we say that money isn’t our driver but we would quite our job if we won the lottery.  Our innate desire for self drives our daily conflict between our message and our actions.  As we gain control over self,  the daily conflict is diminished and we begin to live our message.  if we hope to keep followers, we must produce results that align with our message.